After watching Foundations of UX: Content Strategy, I have a better understanding of how to create and implement a content strategy.By utilizing the concepts learned in this video, I will be able to create impactful content for a fictitious company, and measure the successes and failures of the content strategy.
The first point of interest was “A holistic approach to content strategy.” I learned in this training is the idea that content strategy is a “rolling ball” and all elements depend on each other. The second point of interest in this video is Empathy Maps. This is a new idea to me. I learned that Empathy Maps can be used to get to know the target audience in a more in-depth way. The third concept that I found interesting is “governance and ownership of the content matters.” I learned that understanding who created the content plays a role in whether or not the content is reliable and trustworthy. I also learned that content may be created, edited, approved and published by different individuals, rather than one content strategist having control over all aspects.
I would like to continue to learn more about targeting. Although I’m familiar with choosing a target audience and a target market, at times I struggle to create content that attracts the specified demographic. In this course, I hope to have a better understanding at creating impactful content that encourages the desired call-to-action.
After watching this training, I can apply the insight gained to create engaging and impactful content. By creating an Empathy Map, I’ll have a deeper understanding of who my audience is and will be able to target individuals more effectively. Understanding the voice and tone of the fictitious company will allow me to create appropriate content for their Personal Brand and ensure that the voice and tone is consistent across all platforms. Lastly, understanding how to measure and monitor the success of my content strategy, will allow me to make the right adjustments and take the necessary steps to continually improving content, ensuring that the goals and objectives are being met.
https://www.youtube.com/watch?v=k9StrMZA57s&t=9s
The student that I’m reviewing for my RISE Peer Feedback is Valerie Marsh. Her 2.2 Assembly Cut Video Portrait (linked above) features an oil painter by the name of Jessica. In her project, I was immediately able to identify basic video capture techniques such leading lines, pan and a medium shot. I also liked that the student chose to use natural lighting for this project.
I’m wondering if the student has considered adding soft background music to her video. I feel that this would compliment the Video Portrait as well as give her a chance to further explore audio effects we learned last week.
Although I found this to be a great short interview, I would suggest removing the portion of the video where the artist is discussing the Instagram post, as the final video has to be exactly 55 seconds.
Rather than discussing music and multiple forms of art, it may better serve the purpose of the project if the artist being interviewed gave a short description of herself and her career. As a creative of many forms, her message resonated with me. However, I also tend to get lost in the details. Rather than feeling like I had learned who the artist was in the Video Portrait, I felt as if I had stumbled upon an intellectual conversation of the discovery of self, and learned very little of the background of the speaker.
Overall, I enjoyed this video. She did an excellent job of incorporating many of the shot techniques and transitions in her video and the lighting was great.
It really shouldn’t have to take a man to explain what women go through for other men to believe it but I guess
